How to Perform SEO Competitor Analysis

The world of SEO (Search Engine Optimization) is a big, complicated, and competitive place. So much so, that it may feel like you may never outrank your rivals.

But don’t despair: a little spying on your competitors’ SEO tactics goes a long way.

An SEO competitor analysis is the process of evaluating and analyzing your competitors’ websites to uncover valuable insights into their search engine optimization strategies.

It involves assessing their keyword targeting, backlink profile, content strategy and overall optimization techniques.

By the end of this guide, you’ll be able to routinely perform an SEO competitive analysis.

Why Is An SEO Competitor Analysis Important?

  • SEO competitor analysis is important because it helps you to
  • benchmark your SEO efforts to that of your competitors.
  • By understanding how your competitors perform in the SERPs,
  • you can identify the strengths and weaknesses in their strategies.

First, click on “Domain Overview” and type in your URL:





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